I started a newsletter a few weeks ago. I use Mailchimp. Many people get it in their spam folder.
I did not add anyone that did not want it (it’s double opt-in). It gets about 60% average open rate. It’s sent from my own personal email account on gmail, the real one.
I do not include any images in the emails, just texts and links. I use the most simple template available on MailChimp (just one column).
Yet, I have many friends who tell me it goes straight into their gmail spam folder, like Michael Ortali ( see picture above).
Anyone can help me solve this? @mailchimp @gmail any friend that can help there?
Mailchimp has a post on the topic, I will test more
How to Avoid Spam Filters | MailChimp
The key to avoiding spam filters is understanding how they work. This guide will help.